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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2023
全部
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2023
2012, vol.7, no.1
2012, vol.7, no.2
2012, vol.7, no.3
2012, vol.7, no.4
题名
作者
出版年
年卷期
Multi-market contacts as a challenge to open innovation theory
Henar Alcalde
2012
2012, vol.7, no.4
Learning in alliances: the role of promoting innovation and building relationships
Anne H. Koch
2012
2012, vol.7, no.4
Consumer response to technology product ads containing irrelevant cues: the role of consumer characteristics
Edward Shih-Tse Wang
2012
2012, vol.7, no.4
Using mature concepts to generate new ideas: technology acceptance revisited
Christopher White; Adela J. McMurray; Priyantono Rudito
2012
2012, vol.7, no.4
Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh; Adarsh Anand; P. K. Kapur; Deepti Aggrawal
2012
2012, vol.7, no.4
Aesthetic technology: scale development and measurement
Esther Swilley
2012
2012, vol.7, no.3
A study of software product sampling
Yanbin Tu; Min Lu; Y. Alex Tung
2012
2012, vol.7, no.3
Managing product variety decisions for sustainable profitability in B2B industries
Florian Kuffer; Leo Brecht
2012
2012, vol.7, no.3
Strategic redesign for globally distributed manufacturing: a case study
Ron J. Newton
2012
2012, vol.7, no.3
Optimising online marketing resources: SEO strategy
Anuja Pandey
2012
2012, vol.7, no.3
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