期刊


ISSN1741-878X
刊名International Journal of Technology Marketing
参考译名国际技术行销杂志
收藏年代2005～2023



全部

2005 2006 2007 2008 2009 2010
2011 2012 2013 2014 2015 2016
2017 2018 2019 2020 2021 2022
2023

2010, vol.5, no.1 2010, vol.5, no.2 2010, vol.5, no.3 2010, vol.5, no.4

题名作者出版年年卷期
New product pricing strategies for network effects products: free products?Susanna Winter; Sanna Sundqvist20102010, vol.5, no.3
Factors affecting success of innovation intermediaries of intellectual property assets in TaiwanJen-Hung Huang; Pin-Pin Chang20102010, vol.5, no.3
The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationshipsMaria-Eugenia Ruiz-Molina; Irene Gil-Saura; Haydee Calderon-Garcia20102010, vol.5, no.3
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusionSalah S. Hassan; Maha Mourad; Ahmed H. Tolba20102010, vol.5, no.3
Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balkingP. K. Kapur; Anu G. Aggarwal; Gurjeet Kaur; Mashaallh Basirzadeh20102010, vol.5, no.3



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