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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2023
全部
2005
2006
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2012
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2022
2023
2022, vol.16, no.1/2
2022, vol.16, no.3
2022, vol.16, no.4
题名
作者
出版年
年卷期
Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumers
Wai Hong Tan; Diyana Kamarudin
2022
2022, vol.16, no.1/2
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Mohammad Hamdi Alkhasawneh; Dana Eid; Farah Safi; Farah Al Sharaideh; Halley Abdelkhaleq; Leen Abu Qwaider
2022
2022, vol.16, no.1/2
The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Shaizatulaqma Kamalul Ariffin; Khor Teik Lim
2022
2022, vol.16, no.1/2
Are digital influencers social change catalysts? Empirical findings from the online apparel industry
Muddasar Ghani Khwaja; Umer Zaman; Athar Hameed Butt
2022
2022, vol.16, no.1/2
Customer engagement model and consumer behaviour within omnichannel retailing
Dimitrios Theocharis; Georgios Tsekouropoulos
2022
2022, vol.16, no.1/2
Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate
Wong Ming Wong; Yingping Mai; Wunhong Su
2022
2022, vol.16, no.1/2
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders: evidence from Greek B2B exporting firms
Dimitrios Markomichelakis; Eugenia Papaioannou; Eleni Kilipiri
2022
2022, vol.16, no.1/2
Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological states
Sihem Ben Saad; Fatma Choura
2022
2022, vol.16, no.1/2
Factors affecting adoption of cloud-based services: evidence from an emerging market
Abhisek Dutta; Raj K. Kovid; Pranav Ranjan
2022
2022, vol.16, no.1/2
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